open source branding
So, we all can enjoy Steve Yegge in his recent talk about open source and branding. When talks exactly as he writes in his blog. Sharp guy. The best part of the talk is when he identifies marketing concepts with programming idioms. Nice.
Since I was very interested in marketing and brading ten years ago, I read the Book on Branding, namely Die Gewinnung des öffentlichen Vertrauens
von Hans Domizlaff. I don't know about an english translation of the book, however there is an article in english about him. Whoever can read german should get the book. Seriously.